L’histoire derrière Jack

A character designed to bring children’s nutrition to life.

Omegacode® Multi was developed around a simple insight: a children’s supplement needs to be more than a well-formulated product. It needs a story that makes it memorable.

Jack, the young captain featured on our packaging, represents curiosity, discovery, and the spirit of adventure. His story brings the world of omega-3 and daily nutrition into a visual identity that children can recognize and connect with.

Together with his ocean companion, Omega, Jack gives Omegacode® Multi a distinctive brand character that extends beyond the product itself — from packaging and retail displays to educational content and marketing campaigns.

For our business partners, this creates a recognizable and engaging product concept within the children’s nutritional supplement category. A carefully developed formula, supported by a memorable character and a consistent brand story.

Jack’s Story

Every great adventure begins with curiosity. Jack’s journey started on a sunny beach, where building forts and racing his friends was just another day of fun. But when he discovered a small shell and watched a ship sailing across the horizon, something changed. He began to wonder what lay beyond the shore.

That evening, Jack told his parents about his day and the mysterious ship he had seen. His curiosity inspired them to give him a small brass compass, the first tool of his journey. The next morning, Jack and his friend Sami set sail with a worn map and a dream of discovering something extraordinary.

Their adventure took them to a mysterious island, across a swaying rope bridge, and beneath the waves into a world filled with colorful coral and sea life. Along the way, Jack discovered pieces of a hidden treasure map, each one revealing that there was more to the journey than he had imagined.

The treasure has not yet been found. But with every challenge, Jack learns that the greatest adventures are not always about the destination — they are about the curiosity, courage, and discovery that lead the way.

The story of Jack and Omega is designed to grow with Omegacode® Multi, creating a recognizable character world that can extend across packaging, retail experiences, educational content, and future brand storytelling.

Why Jack Was Created

Jack was created to give Omegacode® Multi a distinctive identity within the children’s nutritional supplement category. His character transforms the product from a supplement into a memorable brand experience, helping business partners build recognition and engagement across different markets.

Through Jack’s world, Omegacode® Multi brings together product development, creative storytelling, and packaging design to create a concept that stands out on the shelf and leaves a lasting impression.

Jack is more than a character. He is the beginning of the Omegacode® Multi experience.